For brands who want to reach active, affluent consumers, digital place-based media delivers in locations where traditional out-of-home advertising opportunities may be limited.
Airport displays reach captive audiences who are on the go in the most literal sense, while advertising campaigns at lifestyle centers and shopping malls meet people further down the funnel, deep in their buyers’ journeys and ready to purchase.
Airport displays reach captive audiences who are on the go in the most literal sense, while advertising campaigns at lifestyle centers and shopping malls meet people further down the funnel, deep in their buyers’ journeys and ready to purchase.
62%
Noticed Place-based Ads - Three out of five consumers noticed place-based ads in the past month.
Source
NIELSEN, 2020
NIELSEN, 2020
54%
Digital Activation - Consumers scanned QR codes, downloaded apps, and visited advertiser websites.
Source
NIELSEN, 2020
NIELSEN, 2020
7/10
Immediately Visited - 70% immediately visited a retail location after seeing its place-based ad.
Source
NIELSEN, 2020
NIELSEN, 2020
Highlights & Results
Meet affluent consumers as they live their lives.
Resources