The MTA, with 2.6 billion rides yearly has the ability to drive economic growth. With 70% of ad dollars return into the MTA, OUTFRONT’s partnership with the MTA fosters sustainability by reducing low-occupancy vehicles on the streets. OUTFRONT has you covered with the NYC Transit subway and bus serving the 5 boroughs, Metro North commuter rail for areas north of New York and CT, and the Long Island Railroad for eastern New York.

Reaching 94% of New Yorkers weekly, the MTA is the city's most visible media network. With its digital network boasting 14,800+ screens, it creates opportunities for impactful campaigns. MTA advertising goes beyond impressions; it prompts actions. After exposure, consumers visit websites (25%), search online (31%), visit locations (15%), or engage on social media (24%).

Invest in MTA advertising for meaningful connections, influencing behavior, and becoming part of New York's daily life. Join the movement, be part of the community, and let your brand resonate with the city's pulse.

Placing Subway@theCenter as a focal point of your MTA advertising campaign offers a unique opportunity to deeply connect with a diverse audience of commuters and New Yorkers, leveraging the subway system as a vital part of daily life in one of the world's largest workforces.

SOURCES: GEOPATH, OUTFRONT Transit Media, 5 Borough, 2023 & COMSCORE 2022

67%

Over two-thirds of viewers took action after seeing a digital transit ad, including website visitation, brand search, store visitation, or posting the brand on social.

42%

Consumers interacted with a MTA subway ad, with nearly half reporting scanning a QR on a subway advertisement in the past month.

87%

Trips have direct economic impact - Nearly 9 out of 10 trips on public transit have a direct impact on the local economy.

REACHING
NEW YORK

NYC's lifeblood is mass transit. OUTFRONT transforms buses, subways, and platforms into vibrant canvases, ensuring your brand resonates with the pulse of daily city life. Connect with diverse commuters and pedestrians, making a dynamic impact on NY's most visible media network.

Locations

Audiences

Formats

Experiences

DISCOVER SELECT LOCATIONS

With over 14,800 screens in stations, cars, and streets, NYC's transit network delivers impactful campaigns. Span across diverse communities, discover different local areas and communities in NYC.

DON'T SEE A LOCATION YOU'RE LOOKING FOR?Get in Touch

DISCOVER SELECT LOCATIONS

With over 14,800 screens in stations, cars, and streets, NYC's transit network delivers impactful campaigns. Span across diverse communities, discover different local areas and communities in NYC.

Visit Media Finder

Regions

New York CityLong IslandConnecticutWestchester

City In Motion

Hear from real people about their experiences with New York City Transit.

“I'm informed by ads, even if I'm not purchasing something, I'm at least looking it up to see what it's all about.”

CAIT

Visual Creative

"Without public transportation, I wouldn't have the flexibility to do all of the things that I am able to do."

VANESSA

Working Parent

Captivating New York

Unleash Your Brand's Power:
Command NYC's Attention Through MTA's Vibrant Network

Of video viewers report retaining a message they watch with 1 in 2 consumers being interested in video content from brands.

Amplify Brand Messaging

Command audience’s attention with full motion content in high dwell environments.

Captivate and Connect

With multi-screen formats you can take advantage of sequential and synchronized content to power more complex storytelling.

Optimize Existing Content

Get more value out of your production dollars by repurposing existing content from other channels including TV, CTV, and OTT.

Average increase in brain response when displaying the most relevant content at the most relevant moment*.

Contextual Relevance

Create better connections with target audiences by reflecting regional dialects, language, and tone.

Creative Triggering

Leverage real time data feeds and API's to inject ads or trigger creative swaps within digital OOH campaigns.

Displaying Realtime Data

Visualize live data feeds in digital creative to drive a sense of immediacy with on-the-go audiences.

Of people scan a QR code, transforming advertisements into interactive experiences that change the way they shop, travel, educate, explore, and entertain.

Augment the Commute

Unlock exclusive, such as full motion content, mobile games, or product demos, overlaid onto the physical world in augmented reality.

Extend Dwell Time

By incorporating elements of gameplay, campaigns can increase dwell time as people spend more time interacting with the advertisement to complete challenges, earn rewards, or compete against others.

Audience Controlled Content

Give audiences agency in digital campaigns by allowing them to personalize screen content through mobile interactions.

Full Motion Content
Dynamic Digital
Interactive Experiences

Subway at
The Center

mta digital out of home advertising in new york city

Center of Commerce

—

80% of all rush-hour commuters to New York City's central business districts use transit.

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mta subway out of home advertising in new york city

Center of Community

—

Life in New York is dependent on the subway, it’s one of a few 24 hour systems in the world.

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mta out of home advertising in new york city

Center of Culture

—

As the #1 shared experience across NYC, the Subway is where culture starts.

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mta bus out of home advertising in new york city

Center of Campaigns

—

Digitization of the stations, subway cars, and our connected devices provide immersive opportunities to intersect with communities.

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ADVANCED CAPABILITIES
IN TRANSIT

From QR codes and dynamic content to augmented reality, OUTFRONT Advanced Capabilities allow your MTA ads to breakthrough and generate impact with consumers. Reach captive transit riders with these visually engaging digital and full-motion experiences.