Smirnoff Ice

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digital liveboard out of home advertising in los angeles for smirnoffdigital liveboard out of home advertising in los angeles for smirnoff
We drove brand awareness and increased buzz for Smirnoff Ice's new launch!
Smirnoff Ice used OOH media to tease and reveal the launch of their product now being available in a can.

10

Liveboards
Source
SMIRNOFF ICE

1.5M

Consumers Reached
Source
SMIRNOFF ICE

18

Static Backlits & Wallscapes
Source
SMIRNOFF ICE
out of home billboard advertising smirnoff ice
out of home billboard advertising smirnoff ice
Strategy & Tactics
Strategically Placed
Smirnoff Ice utilized digital media, backlits, and static wallscapes within The Grove to tease consumers about their launch. Reaching a premium audience, they were able to maximize on high dwell times with their brand message and generate curiosity with their countdown.

Creative Excellence
Playing off a launch like a tech company would do for a big announcement, Smirnoff Ice utilized digital countdowns and cryptic messaging to keep consumers guessing what was being revealed on May 20th.

The Reveal
After a two-week countdown, it was revealed that Smirnoff Ice would now be available in can form in addition to its iconic glass bottle!

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.