The primary goal of the organization was to increase awareness and attendance at the St. Louis Scottish Games. It was also important for them to share a wide variety of creative messages and highlights of activities/ events that would drive event interest.

Their strategy was to use Digital OOH to reach a wide range of audience demos, with multiple messages across the St. Louis Metro area. St. Louis Scottish Games campaign was featured across the Digital bulletin network, over 4 weeks. Their dynamic content was dayparted, as well as location/audience specific to provide the most meaningful impact, all via OUTFRONT’s Digital Direct Ad Server.

The Scottish Games Digital Out of Home campaign delivered 371K+ impressions and immediately led to a big uptick in online awareness and activation. This resulted in steady ticket sales throughout and a remarkable 30% increase in attendance YoY (3,000 vs 4,400).

“The simplicity/ease of working with OUTFRONT was wonderful. Their weekly DDA reports were incredibly beneficial in proving ROI.”
- Bob Macauley, Board Member, Head of Marketing, Public Relations, Sponsorships

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.