Blenders
Eyewear

Download Case Study
out of home billboard advertising blenders eyewearout of home billboard advertising blenders eyewear
We saw a 25% increase in sales since their first OOH campaign
With a strong presence on social media, Blenders looked to traditional OOH media to build their brand within their hometown of San Diego with goals to drive both online engagement and increased visits to their retail location in Pacific Beach, CA.

25%

Increase in Sales
Source
BLENDERS EYEWEAR

200K+

Followers on IG Since Working with OUTFRONT
Source
BLENDERS EYEWEAR
out of home advertising blenders eyewear
out of home advertising blenders eyewear
Strategy & Tactics
Strategically Placed
With a goal to reach their key demo, we looked at audience data for each of the units and areas to determine the overall strategy. By pairing high-profile Bulletins with a showing of 8-10 Posters, we were able to infiltrate each of their key neighborhoods at major chokepoints.

OUTFRONT Studios
Our team at OUTFRONT Studios collaborated with Blenders in-house design team on each of the creatives. This resulted in fresh copy changes and extensions on their Bulletins to create an extra pop and create a memorable experience.

Client Praise
“Pretty sick to see billboards making resurgence in today’s media jungle...Unlike the digital world, billboards can’t be skipped, blocked or deleted and gives you a chance to be loud, eye-catching and daring."
- Chase Fisher, Founder

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.